How Florist Upper Clapton Handles Your Personal Information

Florist Upper Clapton Privacy Policy

Overview

This Privacy Policy explains how Florist Upper Clapton ("we", "us", "our") collects, processes, and protects your personal data when you place an order as a customer from Upper Clapton and surrounding districts. We are committed to complying with the General Data Protection Regulation (GDPR) and respecting your rights regarding your personal information. By placing an order with us, you acknowledge and agree to the practices described in this policy.

What Data We Collect

To fulfill and deliver your orders and ensure a seamless customer experience, we may collect, use, store, and transfer the following categories of personal data:

Identity Data: Such as your name, and title.
Contact Data: Billing address, delivery address, and contact telephone numbers.
Order Data: Details of orders placed, including specific preferences or instructions relating to the floral arrangements or delivery.
Payment Data: Payment method details (for example, last four digits of credit/debit card or transaction identifiers; our payment processors securely handle full card data).
Correspondence: Records of your communication with us (such as order instructions, feedback, or complaint details).
Technical Data (if ordering online): IP address, browser type and version, platform, device type, and similar technical information.

Lawful Basis for Processing

We process your personal data only when permitted by law and under one or more of the following lawful bases:

Contractual Necessity: To process and deliver your order and communicate with you regarding your purchase.
Legal Obligations: To comply with applicable laws and regulations, including obligations relating to tax and accounting.
Legitimate Interests: To improve our services, handle queries, prevent fraud, or maintain business records, provided that our interests do not override your rights and freedoms.
Consent: Where we need your consent (for example, for direct marketing), we will request and record your agreement separately. You reserve the right to withdraw consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

Processing and delivering your flower orders in Upper Clapton and surrounding districts.
Managing payments, refunds, and fraud prevention.
Communicating with you regarding your orders, delivery updates, and customer support queries.
Fulfilling our legal duties (for example, maintaining business records for tax purposes).
Improving our services by analysing purchasing trends and customer feedback (data is anonymised when feasible).

Data Retention

We retain your personal data for no longer than is necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. Specifically:

Order information: Kept for up to 6 years to comply with legal and taxation requirements.
Correspondence: Retained as long as required to address your query or complaint, then securely deleted.
Direct marketing preferences: Retained until you unsubscribe or request deletion.

When your data is no longer required, it will be securely deleted or anonymised.

Processors and Third Parties

In order to process your orders efficiently, we may share parts of your data with carefully selected third-party processors in accordance with our contractual obligations. These include:

Payment processors: To facilitate secure payments.
Delivery partners or couriers: To deliver your orders.
IT service providers: Supporting our ordering and payment systems.
Professional advisors: Such as accountants, only where necessary for compliance or legal reasons.

All third-party processors are required to act only on our instructions and to safeguard your data according to GDPR requirements. We never sell your personal data or transfer your data to third parties for their own marketing.

Your Rights under GDPR

Under GDPR, you have a number of important rights regarding your personal data, including:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You have the right to have inaccurate or incomplete information corrected.
Right to Erasure: You can ask us to delete your data under certain circumstances (also known as the “right to be forgotten”).
Right to Restrict Processing: You may ask us to restrict the processing of your data in certain situations.
Right to Data Portability: You can request that we provide your data in a structured, commonly-used, and machine-readable format, or transfer your data to a third party if feasible.
Right to Object: You can object to the processing of your data in certain situations, such as direct marketing.
Right to Withdraw Consent: Where we rely on your consent for data processing, you have the right to withdraw this at any time.

Security Measures

We take the security of your personal data seriously. We implement suitable technical and organisational safeguards, including encryption, access restrictions, and staff training, to protect your data from unauthorised access, loss, misuse, or disclosure.

International Transfers

Your personal data is principally processed within the UK and European Economic Area (EEA). In the rare event that data must be transferred outside the EEA, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission, to maintain an adequate level of data protection.

Changes to This Policy

We may occasionally update this Privacy Policy to reflect changes to our data practices or legal obligations. The most current version will always apply. We encourage you to check this policy periodically for updates.

Contact and Further Information

If you have questions about this Privacy Policy or how Florist Upper Clapton uses your personal information, or if you wish to exercise your rights under GDPR, please contact us using the communication options provided on our website or at our shop premises.

This Privacy Policy applies to all customers placing orders with Florist Upper Clapton from Upper Clapton and the surrounding districts.